With five zones themed around the Chinese elements metal, wood, water, fire and earth, Elements located in Western Kowloon boasts a fantastic range of sought after brands, a good selection of dining options, an ice rink and a 1,600 capacity cinema – currently larger than any movie theatre in Hong Kong. Dining at Elements is a pretty impressive experience with most outlets offering stunning harbour views via floor to ceiling windows.
Exploring the five areas is highly recommended featuring stunning visual displays according to the elements including decadent fountains, ornate wood sculptures, cool metal designs and grand rock sculptures.
Elements brings together a host of glamorous brands from more than 123 stores selling accessories from the likes of Mulberry, shoes from Jimmy Choo, fashion from REISS and watches from iconic ROLEX.
Female shoppers are pampered with washrooms featuring waiting areas with magazines (for their male companions) which are replenished with fine fragrances and cosmetics, while male washrooms are bedecked with aftershave and electronic shavers. Anchor stores include a giant Metro Books and ThreeSixty, Hong Kong’s largest organic and natural supermarket.
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Dining at Elements is enhanced with spectacular Victory Harbour views and restaurants vying for the best dressed tables and the most creative cuisine. Choices are varied and there is plenty to keep most budgets and palates happy.
There is food from most world countries and restaurants that turn into bars in the latter part of the evening and traditional Chinese style establishments more suitable for family dining or corporate meals.
Joia lists Italian food from the north on its menu incorporating pizza and pasta served either inside in an intimate setting or al fresco on a picturesque courtyard. The food is certainly unique and includes treats such as red prawn tartar with avocado, melon and mozzarella. Fish and meat dominate the menu and the wine list presents some excellent rare Italian vintages.
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Elements offers so much more fun beyond shopping and dining including Hong Kong’s biggest cinema. With 12 different screens adding up to 1,600 seats and chairs that vibrate with sound, this is the only place where you can both see and ‘feel’ the movie.
The mall is also home to an ice-rink featuring a glass wall giving skaters a 180 degree view of the harbour. Skaters pay by the minute keeping queues to a minimum. Elements also host some pretty big names at its ‘Music in the Square’ events, plus art exhibitions including masterpieces by the likes of Andy Warhol. Visit their website for full listings.
Elements on Austin Road is very easy to reach situated right above the Kowloon MTR station close to Union Square and the Western Harbour Tunnel, you can also arrive via the Cross Harbour Tunnel bus and by a multitude of buses heading to Kowloon Station. Complimentary valet parking is available Monday to Friday, although a minimum spend in store applies, valet parking is accessed at Level One South.
Locals recommend going via taxi to save time if you’re heading there from Hong Kong. Concierge facilities include baby stroller and wheelchair lending, free Hong Kong maps, restaurant reservations and self—service lockers.
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